Fifty Fifty

Fifty Fifty (Korean: ??? ???; RR: Pipeuti Pipeuti; stylized in all caps) is a South Korean girl group formed by Attrakt in 2022. The group consists of four members: Saena, Aran, Keena, and Sio. Fifty Fifty debuted on November 18, 2022, with the single "Higher" from their first extended play The Fifty. Their viral single "Cupid" made Fifty Fifty the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, doing so within four months of debut.

The group's name, Fifty Fifty, means "50 ideal vs. 50 reality", which delivers a message that there is a 50% chance of reality and a 50% chance of dream, and also they hope to be a whole 100 with their fans. Defined by the agency as a "bright, hope-filled ideal that coexists in life with a painful, hardship-filled reality, the album that Fifty Fifty will present contains vague anxiety about the future and exciting anticipation simultaneously."

Prior to the group's debut, Saena participated as a contestant on KBS' dancing competition show Dancing High [ko].

On November 14, 2022, Fifty Fifty announced that they would be debuting in November 2022 by releasing the group's official logo image posted across all the group's social media accounts. The same day, a pre-released music video for the song "Lovin Me" was released on their official YouTube channel. The members were revealed on November 15 through the concept photo of their debut album, which revealed the names and the debut date, and official photos of the members for the first time. A performance video of "Log In" was also released the same day.

Fifty Fifty released their debut extended play (EP) The Fifty on November 18, 2022, with "Higher" serving as the lead single. The album contains the first journey of girls who yearn for freedom beyond the chaos of reality and eventually move on to a utopia. It consists of four tracks – "Higher", which has an R&B pop feeling that sings about the world of ecstasy and dreams, "Tell Me", a city pop song, "Lovin Me", which conveys a message of comfort to young people who are going through growing pains, and "Log In", which expresses the movements of girls who rebel to escape from the suffocating real world with intense performances. Promotions for the extended play's release began on November 22 with their music broadcast debut on SBS M's The Show and ended on KBS2's Music Bank on December 2. The EP did not enter the Circle Album Chart when it was first released, but it debuted at number forty-four on the chart issue dated December 18–24, 2022, with 2,597 album sales. Korean critic magazine IZM rated the album 4.5 out of 5 stars, the highest rating the magazine has ever given to a girl group. The writer, Son Seung-geun, opined that Fifty Fifty "is a good example of what happens when great songs and good singers meet. Thanks to them, Korea has one more good girl group."

Fifty Fifty was selected as one of The Recording Academy's K-pop Girl Groups To Watch in 2023, writing, "the quartet displays various colors and a vocal maturity that is both hard to find and crucial to have." They were also named one of the best K-pop debuts of the year by Rolling Stone India, and "Tell Me" and "Lovin Me" were featured on the lists of the best K-pop songs of 2022 compiled by Paper and Mashable, respectively. On February 24, 2023, the group released its first single album, The Beginning: Cupid, along with the music video for title track "Cupid". The song, which was recorded both in Korean and English, saw Keena writing part of the Korean lyrics. "Cupid" entered the Billboard Hot 100 on March 27, making them only the sixth group and the fastest K-pop group in history to do so.

Members:
Saena (??) – leader, dancer, rapper
Aran (??) – vocalist, rapper
Keena (??) – rapper, vocalist
Sio (??) – dancer, vocalist

Fifty Fifty in the news

	SoundExchange Releases Top 20 Lists Of 2023 (09/01/2024)
	Prescription Songs Celebrates Writers And Producers Nominated For The 66th Annual Grammy Awards (15/11/2023)
	2023 MTV VMAs Performers & Presenters: Updating List (12/09/2023)
	K-Pop Girl Group Fifty Fifty Partner With Warner Records US For Global Smash Single "Cupid" (26/04/2023)
	Tim Montana And The Shrednecks Confirms Opening Slot On ZZ Top U.S. And Canada Tour Starting March 22 In Youngstown, OH (11/03/2016)
	Little Birdy And The Big Come On (26/08/2006)